Calculating customer lifetime value is a complex undertaking...

Forrester Research, Inc. has authored a useful paper to help you most accurately create a framework for calculating the lifetime value of a customer to your particular business.

Download this paper right now for free, and you'll get: 

  • An executive, quick-glance summary of the paper's contents
  • Myth-busting tips to keep your formula accurate
  • A customer lifetime value decision-making framework flow
  • Data specifications to make sure you are using the correct inputs